Advertising to Baby Boomers: New Old Dirt

Contrary to what most of you might guess, the highest rate of entrepreneurial activity over the last few years is not Gen-Y young upstarts, but Baby Boomers in the 55-64 year age group. Old Dirt (culled from the Introduction to ... A study conducted by Preferred Hotel Group found that baby boomers, that is, people born between 1946 and 1964, want to take their travel experiences to a new level, where experiential, active and thematic travel is at the top of their lists. ...